When choosing a caffeinated drink, approximately 50 percent of both men and women prefer regular coffee to espresso, lattes, cappuccinos, tea, soft drinks and caffeinated water.
_ 48 percent of women and 42 percent of men describe their morning demeanor as sleepy. The second most popular answer was happy at 28 percent.
_ Starbucks is overwhelmingly the most popular coffee shop (53 percent of men and 63 percent of women).
_ About 1/3 of panelists spend between $5 and $10 a week on caffeinated drinks, with 38 percent of men and 46 percent of women spending less than $5 a week.
_ Almost three-quarters of respondents (72 percent) use a coffee maker at their place of residence.
_ Men are slightly less likely than women to buy coffee shop brands like Starbucks from the supermarket and make them at home, with 24 percent of men versus 32 percent of women purchasing these brands from the supermarket.
_ Women are more likely than men to prefer specialty cups of coffee such as lattes, cappuccinos, and espressos over a plain cup of coffee (50 percent to 38 percent).
_ Those over 40 are much more likely to prefer regular coffee over specialty coffee drinks than those under 40 (63 percent to 38 percent).
_ The younger audience is more concerned about the presentation of their cup of coffee. 53 percent said presentation matters a little or a lot, while only 38 percent of those over 40 agreed.
